News & Features

Cycling Time Trials (CTT) is excited to announce we've teamed up with Bloomsbury Press, bringing added value to our riders through an exclusive 30% discount on Joe Friel’s latest book, High-Performance Cyclist. This collaboration underscores our commitment to supporting time triallists in their pursuit of personal excellence against the clock.

Joe Friel, a legendary cycling coach, delivers insights that resonate deeply with the ethos of time trialling—focusing on self-improvement rather than competition against others. His approach emphasizes achieving your personal goals, making it ideal for riders dedicated to shaving seconds off their best times.

Here are some key quotes from the book that highlight its alignment with our sport:

“Performance in sport is more about what you accomplish relative to yourself. If at the end of the season you are performing at a higher level than previously, that’s a success. If you are getting faster under similar conditions, then you are improving regardless of what anyone else has achieved.”— Joe Friel

“As athletes, we need to move away from measuring our success by whether we ‘beat others.’ There are more important outcomes we can measure. Performance in sport is more about what you accomplish relative to yourself. If at the end of the season you are performing at a higher level than previously, that’s a success.”— Joe Friel

This book is a must-have resource for any time triallist, offering practical strategies to optimise training, recovery, and race-day performance. Whether you're preparing for your next event or aiming to build on past achievements, Joe’s wisdom will help you beat the clock.

How to Claim Your Discount

Use the code TIMETRIALS30 at checkout on the Bloomsbury Press website to get 30% off High-Performance Cyclist.

Get Your Discount Now

Stay tuned to our News & Features section for more updates, including interactive previews of upcoming weekend events like the 25 Championship & this weekend's TT's, where you can explore tagged riders, clubs, and event details.

We’d love to hear how this book impacts your training—share your stories with us!

Related Links:

• How to get started in Time Trialling

• Find an event to ride

• Find a Club

• BBAR | British Best All Rounder Competition

• Tribes | A Cycling Time Trials Competition for UK Clubs